Adrian Ball - Board Appointed Farmer Director
Alongside his wife Pauline, Tirau farmer Adrian runs Dennley Farms, a 196ha fully integrated dairy and dairy beef finishing farm supplying finished cattle to Silver Fern Farms. He is also the Chairman of Rahinga Dairies in Dacre, Southland.
Adrian and his wife were the recipients of the 2019 Gordon Stephenson Trophy which is part of the Ballance Farm Environment Awards, They were the 2019 National Ambassadors for sustainable farming and growing. He has also recently completed a strategy specialisation certificate at the Harvard Business School and an Advanced Directors course at the Institute of Directors NZ.
Adrian says that as consumers become increasingly aware and connected to how their food is produced, they will demand more.
“The challenge for farmers is to see the pace of change as a new opportunity, understand where future profits will be generated and adapt early,” he says.
“Investments in science and innovation along with strong customer relationships will be critical in keeping our sector in front of disruption. However, I also genuinely believe we have the very best farmers in the world along with a grass-fed production system that sets us up well to prosper,” he says.